February 4th, 2019 by

The holidays can be a drain on your finances.

That’s why buying a new car for the new year sounds like a crazy idea.

But, if you’re able to get a new set of wheels, January is a great time for deals.

Check out the reasons why you’re not off your rocker if you’re buying a new car this month.

You may be watching your pennies after your holiday spending, but that doesn’t affect dealerships that still have to meet their sales goals.

Often, dealers are ready to give you a good price in order to meet the goals they set during their typically slow season.

This is especially true if you’re looking to purchase a luxury vehicle. They move at an even slower rate than less expensive models, so it’s more likely that you’ll get a great deal.

The new is coming
As a new year rolls around, dealerships are ready to clear their lots of the previous year’s models to make room for the latest vehicles coming in.

This is good for you as the buyer. You can usually grab a good deal as long as you don’t mind driving last year’s new vehicle.

You may even be able to get rebates and incentives on the vehicles the dealers want to move quickly.

More ways to save
If you see the wisdom in buying your new vehicle in January, here are a few tips to help you get the most for your money.

Educate yourself. Know the incentives and rebates manufacturers are offering before you go car shopping. You can find information on sites like,, and
Focus on the vehicle, not just the deal. To get the most for your money, you’ll want to hang on to your new car for the long haul. Choose a vehicle that has a high rating and will last – not just the one that’s the lowest price or seems like the best deal.
The dealer’s location counts. If you’re going to have your car serviced at the dealer, you’ll want to choose one that’s convenient for you. It’ll save you time and money in the long run.

Take advantage of January’s unique benefits
When you take the rebates and incentives, as well as how eager dealerships are to move vehicles to meet their sales goals into account, it’s clear that January is the best time to put yourself in a new car.

At Serra Chevy, we’re happy to talk with you, get to the bottom of what you need, and help you find a vehicle you’ll love.

Come and see us today.

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